Decode reverse-engineers Amazon's ranking algorithm from competitor data — showing you which buyer segment each ASIN is in, where listings are misaligned, and exactly where the launch opportunity is.
Newton Baby Crib Mattress
Top Fix:Add “breathable” and “washable” to title and primary image overlay. This ASIN is leaving 4,200+ monthly searches on the table.
Sealy Butterfly Firm Crib Mattress
You can spend months sourcing a product — then discover the algorithm has placed you in the wrong niche.
Your listing says "organic eco-friendly" but Amazon's algorithm ranks you against "breathable washable" competitors. Different customers, different conversion rates.
Review counts, BSR, price — they all look similar. But some have mismatched listings vs. algorithm segment. Those are the ones you can beat.
If your listing is misaligned with how the algorithm sees you, you're bidding on keywords that won't convert — and aligned competitors outrank you organically.
Run a Cerebro reverse-ASIN on your top competitors and export the CSV. Paste in the ASINs you want to analyse. That's all the data Decode needs.
Using keyword ranking clusters, Decode fingerprints which buyer segment Amazon has placed each ASIN in — and compares it against listing text and product images.
See which ASINs are misaligned (your opportunity), which segments are saturated, and exactly what to fix in your own listing to maximize ranking signal.
Decode clusters each ASIN's top-ranking keywords and identifies the primary buyer segment Amazon's algorithm has assigned them. Then it checks if the listing text and product images actually match — revealing the misalignment you can exploit.
"Corners aren't as firm as expected — baby rolls into the gap"
"The breathable cover made a huge difference for sweaty sleepers"
23% of reviews mention "easy to clean" — not featured in top 3 images
Decode scrapes up to 500 reviews per ASIN and runs AI analysis to surface what customers keep complaining about — and what they love. Turn their gaps into your listing's headline features.
Decode groups keywords by buying intent and creates named buyer segments — each with its own search volume, conversion potential, price expectations, and recommended messaging strategy.
Go recommendation: Enter via Eco-Conscious or Memory Foam Premium — lowest competitor density, high purchase intent.
Works with tools you already use
One “run” = one niche analysis (up to 25 ASINs + full AI output). Pay for what you use.
All plans include a 7-day free trial. No credit card required to start.
Upload a Cerebro CSV. Get your algorithm audit in minutes.
Analyse your first niche free